Dear Travel Partner:

Canada continues to be the world’s hottest market for travel to Europe. Last year, Canadians set another record in making more than 4 million trans-Atlantic trips, and we expect 2008 to be even better.

No other overseas market delivers such a high percentage of visitors to Europe compared to its overall population.

That’s why Canada is vital to your marketing program, be it for a country, region or city, or for travel attractions and important services.

And the Visit Europe Media Exchange is one of the most cost-efficient ways to reach out to the Canadian market.

In one day, under one roof, you will meet scores of the writers, editors and broadcasters who comprise Canada’s travel media. The Media Exchange is basic to our plans to get out Europe’s story—and your story—for 2009.

It’s a busy day, but it’s also fun and it generates many valuable contacts and, ultimately, articles and broadcasts that get Canadians dreaming and traveling.

This year, the Media Exchange will take place in Toronto on Tuesday, Nov. 4. It will also be held in San Francisco, on Oct. 30, and in New York, on Nov. 6.

Your office or company has stories to tell. Whether in one-on-one interviews or in open sessions, Canada’s travel journalists want and need to hear them.

Regards,

Mirjana Sebek-Heroldova

Chair

Canada Operations Group

European Travel Commission